2011– Today: Todd Luter Graphic Design & Photography – Lansing, Michigan
Consult with businesses to develop visual communication goals and objectives that can be met with graphic design, photography, and communications strategies.
2019–2024: Graphic Designer & Photographer, Elderly Instruments – Lansing, Michigan
Directed comprehensive email marketing campaigns for over 60,000 subscribers, achieving effective communication and high engagement rates. Created dynamic graphics and promotional materials to enhance sales efforts and support community development in the music industry. Conceptualized and designed the 50th anniversary logo and led the celebration campaign for Elderly Instruments, which was recognized as the Best Small Business in the U.S.A. by the U.S. Chamber of Commerce in 2023.
2014–2019: Senior Graphic Designer, Public Sector Consultants – Lansing, Michigan
Craft compelling graphic materials for diverse marketing and communication objectives, enhancing brand engagement and message dissemination. Support company communications with strategic art direction, innovative design strategies, and professional photography. Uphold the highest quality standards in all documents and materials, aligning with the established protocols of the firm.
2001–2011: Marketing Communications Manager, Spartan Motors, Inc. – Charlotte, Michigan
Formulated and spearheaded the brand leadership and communication strategy for Spartan Motors Inc., targeting specialty vehicle markets, including emergency response, outdoor recreation, and government/defense sectors. Directed the execution of over 100 national trade shows annually, enhancing brand presence and industry engagement. Devised targeted advertising plans and strategies, ensuring optimal media placement and brand exposure.
1994–2001: Senior Art Director, The Idea People – Holt, Michigan
Led the communications department of a promotional advertising and specialty firm. Orchestrated unique and creative promotional campaigns tailored for client objectives, integrating graphic design and strategic direct-mail campaigns.
1991–1994 Graphic Designer, Reed and Associates Advertising – Williamston, Michigan
Developed integrated advertising communications for clients, employing a blend of traditional and digital methodologies. Engaged in creative processes from inception, including concept sketches, to delivering polished final production artwork.
